Is the Press Pause 90 programme like AA or a recovery programme?

No. Press Pause 90 is a forward-looking coaching programme — not a recovery group, not a 12-step process, and not a medical intervention. We don't use labels. We don't focus on what you're giving up. We focus entirely on what you're building.

Do I have to call myself an alcoholic to work with Karl Elliott?

Absolutely not. This programme doesn't require you to adopt any label. If alcohol has been costing you more than it's giving you and you're ready to change that. That's the only qualification you need.

What if I slip up during the 90-day programme?

A slip doesn't end the programme. We work through it together — not around it. The goal isn't perfection. It's understanding what happened, rebuilding momentum, and continuing forward. Slips are part of how change works for most people. We plan for that.

Can I start the programme if I'm still drinking?

Yes. Most people start Press Pause 90 while still drinking. The Power Hour is the right first step wherever you are. Understanding why you drink is the foundation. That work begins from wherever you are right now.

Is the Press Pause 90 programme for men and women?

Yes. Press Pause 90 is for men and women aged 30-55 who privately know alcohol is taking more than it gives. The pause is personal to you.

How is Karl Elliott's coaching different from therapy or counselling?

Therapy and counselling focus primarily on the problem. Coaching focuses on where you're going. Press Pause 90 deals with why you drink in Phase 1, then spends the remaining 60 days building the life that makes alcohol irrelevant. That forward focus is what makes the difference long-term.

Thinking about drinking all day?

Stop drinking for 90 days.Stop negotiating with alcohol every day.

You've been thinking about stopping drinking, but quitting forever feels like too much. What if you didn't have to? Press Pause 90 gives men and women a clear, supported 90-day pause from alcohol. No labels. No forever promise. Just 90 days to get out of the daily argument about when, what or how much you'll drink — and see what changes when alcohol no longer decides how you end your day, socialise or switch off.

See Press Pause 90 Still drinking? Start here. See exactly how the 90 days work, what it costs, and how to start.

10 Years alcohol-free

90 Days. Press Pause 90.

1:1 Direct access to Karl

Karl Elliott — before and after 10 years alcohol-free

Before & After — 10 Years Alcohol-Free

Which side are you on?

Two different problems. Two different next steps.

You do not need more options. You need the route that matches where you are now.

Still drinking?

Press Pause 90

You are tired of the rules, the negotiations and thinking about drinking every day. Stop drinking for 90 days and find out what comes back when the argument stops.

Stop drinking for 90 days

Already alcohol-free?

REDEFINE 90

Alcohol has gone, but you are still figuring out who you are without it — and you do not want moderation to become the answer again. Build the identity, standards and life that make going back feel like going backwards.

Build what comes next

Press Pause 90 ends the argument about whether to drink.
REDEFINE 90 builds the person who no longer wants to reopen it.

Prefer to meet face-to-face? Private coaching is available online or in person within roughly 15 miles of Ascot, across the surrounding Berkshire and Surrey area. Local meeting locations are agreed privately after booking.

Watch this first

Hear Karl's story in his own words

"The exhausting part isn't only the drinking. It's making the same rule with yourself, then watching the rule move."

Does this sound familiar?

You make the decision in the morning. By evening, the rule has moved.

No drinking in the week. Only two tonight. I'll stop Monday. Dry January. A month off. You keep trying to control drinking, but drinking stays in the middle of the conversation. Press Pause 90 removes that negotiation for 90 days.

"Why am I doing this to myself?"

"I said I wasn't drinking tonight."

"I'll just have one."

"I'll start again Monday."

"I don't want to quit forever."

"I just want the argument to stop."

See Press Pause 90

90 days. No forever promise. See the programme before you decide anything.

What clients say

Real people. Real change.

"I came to Karl to deal with alcohol. What I didn't expect was how much it opened up everything else. Working with Karl helped me understand there were other areas of my life I'd been ignoring. He helped me with those too. It wasn't just about drinking. It was about becoming a better version of me."

Bee, Mum of two, UK

"I started thinking this was just a 30-day break. Karl's experience and the way he works made me realise I could go so much further. I'm now 4 stone lighter and competing in triathlons with my son. I wouldn't have believed that was possible when we first spoke."

Ken, 65. United States

"Working with Karl gave me the confidence to face something I'd been scared of. Being alcohol-free isn't a stigma anymore. It's something I'm genuinely proud of. Karl helped me see it that way."

Tom, 35. UK

AS SEEN ON

ITV NEWS

In 2018 ITV News featured Karl to talk about what life without alcohol actually looks like. This is where it started.

Karl Elliott with Andy Ramage — coaching diploma

Karl Elliott and Andy Ramage Karl receiving his diploma in positive psychology and alcohol-free coaching

10 Years
alcohol-free

Your guide

Ten years ago, I pressed pause.

I was a daily drinker. I know the Monday morning dread, the promises to myself that never stuck, and the quiet feeling that this can't be what life is supposed to feel like.

Ten years ago, I pressed pause on alcohol for 90 days. I wasn't trying to quit forever. I just knew alcohol was taking more than it was giving. Those 90 days changed what I thought was possible.

I've been alcohol-free since June 2016. Not because it was easy. Because I found out what comes back when alcohol is removed. Something I couldn't have imagined when I was still in it.

I'm an Alcohol-Free Coach and Mentor, and the author of I Believe In You. I work 1:1 with people who are still functioning, still working, still holding life together, but privately know alcohol is taking more than it gives.

This isn't a programme I designed from a textbook. It's the pause I lived. Structured into 90 days so you can take the same private pause and find out what comes back.

"This isn't a recovery programme. It's not a 30-day challenge. It's about getting the life alcohol was quietly taking from you."

Karl Elliott. Alcohol-Free Coach and Mentor.

Life after the pause

This is what's waiting on the other side.

Same man. Different life. This didn't happen by accident. It happened because I understood why I drank, removed it, and built something worth being present for.

The book

I Believe In You

The story of what becomes possible when you stop drinking and start building. Written for anyone who's ready to stop but scared of what comes next. Honest. Direct. No therapy speak.

Included with every Press Pause 90 programme.

Tired of having the same argument with yourself every day?

If you are still drinking, see Press Pause 90. What it is, what it costs, and how to start. No forever decision required.

See Press Pause 90 No forever promise. No label. No lecture.

Half of a man's face on a red background with text overlay. The man has a beard, a mustache, and is wearing a black cap and a beige fleece jacket. The overlay text reads: 'I BELIEVE IN YOU'. Additional text in black says: 'A FATHER'S JOURNEY FROM DAILY DRINKER TO REDEFINING HIMSELF'. At the bottom, the name 'KARL ELLIOTT' appears in large red letters.

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Karl Elliott