REDEFINE 90 · Karl Elliott

You stopped drinking. Now build the person you were trying to become.

Alcohol has gone. The next job is building the life you do not want to trade back.

REDEFINE 90 is a private 90-day coaching programme for people who are already alcohol-free but know that simply removing the drink has not finished the job.

Book Your Power Hour

A private one-to-one conversation with me. Complimentary. No obligation to join anything.

You did the stopping part

But stopping drinking did not automatically build the next version of you.

You got alcohol out. Maybe months ago. Maybe longer.

People assume that should be the end of the story. You stopped. So everything should now feel better.

But something can still feel unfinished.

  • “Why do I still feel flat?”
  • “Who am I socially now?”
  • “Why have my confidence, fitness or relationships not caught up?”
  • “Maybe I could drink differently now.”

You removed alcohol. But you still have to decide what replaces the old identity, the old routines and the old version of you.

The real problem

You do not need better moderation rules. You need a life you do not want to trade back.

Moderation can start looking attractive again when life after alcohol still feels incomplete.

The old Friday night. The pub. The social confidence. The reward. The version of you that knew exactly where he or she fitted.

That does not necessarily mean you want alcohol back. It can mean you have not yet built enough on the other side.

Eventually moderation stops looking like freedom and starts looking like going backwards.

REDEFINE 90 is about building enough identity, standards, direction and self-respect that reopening the old argument loses its appeal.

The programme

What REDEFINE 90 actually is

A private 90-day coaching programme for the life after alcohol.

  • An Origin Call to assess where you're at. How far you've come and what's still missing
  • Fortnightly 1:1 coaching across the full 90 days
  • Seven private coaching calls in total
  • Private WhatsApp mentoring between sessions when something comes up
  • Work around identity, standards, fitness, relationships, confidence, purpose and direction
  • A final plan for the next 90 days so the work keeps moving forward

This is not about spending 90 days talking about alcohol. It is about spending 90 days building what comes next.

Book Your Power Hour

If you are seriously considering working with me, this is the next step.

What you are really building

Not just a life without alcohol. A life that feels like yours.

A clearer sense of who you are now
Higher personal standards
Fitness and energy you protect
Confidence without the old identity
Stronger relationships
Purpose and direction
Better evenings and weekends
Less temptation to romanticise the old life
Why me

I'm Karl. I've been alcohol-free since June 2016.

I originally pressed pause for 90 days. I did not set out to build a new identity or promise never again.

But once alcohol was gone, another job became obvious. I had to work out who I was without the routines, the pub, the excuses and the version of me that had been built around drinking.

Stopping drinking gave me the space. What I built afterwards gave me a reason not to go backwards.

That is the work behind REDEFINE 90. Not counting days. Building the person and the life on the other side of them.

I Believe In You by Karl Elliott — book cover
Read my story

I wrote the whole story down. I Believe In You: A Father's Journey From Daily Drinker to Redefining Himself. Every step of it, including the parts that were not pretty.

If you want the full version before you decide anything, start there.

Buy the book on Amazon
What people have said about working with me

This is about much more than not drinking.

“I came to Karl to deal with alcohol. What I didn't expect was how much it opened up everything else. Working with Karl helped me understand there were other areas of my life I'd been ignoring. He helped me with those too. It wasn't just about drinking. It was about becoming a better version of me.”

Bee, mum of two, UK

“I started thinking this was just a 30-day break. Karl's experience and the way he works made me realise I could go so much further. I'm now 4 stone lighter and competing in triathlons with my son. I wouldn't have believed that was possible when we first spoke.”

Ken, 65, United States

“Working with Karl gave me the confidence to face something I'd been scared of. Being alcohol-free isn't a stigma anymore. It's something I'm genuinely proud of. Karl helped me see it that way.”

Tom, 35, UK

Private 1:1

Work with me privately for 90 days

REDEFINE 90

£999

Or 3 monthly payments of £333.

  • 90 days of private coaching
  • Seven private 1:1 calls across the programme
  • Fortnightly coaching after your Origin Call
  • Private WhatsApp mentoring between sessions
  • A personalised focus around the parts of your life that need rebuilding
  • A clear next-90-days plan before we finish
  • Choose online coaching or face-to-face coaching within roughly 15 miles of Ascot

I'm not asking you to buy £999 of coaching cold from a web page.

Book the Power Hour. We'll talk through where you are now, what still feels unfinished and whether REDEFINE 90 is the right next step.

Prefer to meet face-to-face? I also work privately with clients in Ascot and the surrounding Berkshire and Surrey area. Choose the face-to-face option when booking your Power Hour and we'll agree a suitable local meeting location privately.

Book Your Power Hour
The practical work

This is where life after alcohol gets built.

Identity

Who are you now that “the drinker” is no longer the role? We make that answer practical rather than philosophical — through what you do, what you tolerate and what you expect from yourself.

Standards

Sleep, fitness, food, appearance, work, home, relationships and how you use your time. Small standards create evidence of the person you are becoming.

Social life and confidence

You do not need to become the person who avoids everything because alcohol might be there. We build confidence in the life you actually want to live.

The moderation thought

If “maybe I could drink differently now” appears, we do not panic and we do not turn it into a moral failure. We look at what is making the old life attractive and strengthen what is missing now.

Who this is for

REDEFINE 90 starts after the stopping part.

This programme is designed for people who are already alcohol-free and have moved beyond the immediate job of stopping.

If you are still drinking, repeatedly trying to stop, or in your first stretch away from alcohol and need help getting through the 90 days, Press Pause 90 is the better starting point.

REDEFINE 90 is coaching and mentoring. It is not therapy, medical treatment or crisis support.

Questions people ask

Frequently asked questions

Is this relapse-prevention coaching?

No. The goal is not to spend 90 days frightened of drinking. The goal is to build identity, standards and a life that make going backwards less attractive.

How do the calls work?

We start with an Origin Call to assess where you're at, how far you've come and what's still missing. Then we meet fortnightly across the 90 days. There are seven private 1:1 coaching calls in total.

What is the WhatsApp support?

You can message me privately between sessions when something comes up, when you need perspective or when we need to keep the work moving rather than waiting until the next call.

What if I have started thinking about moderation again?

That is exactly the kind of conversation we can work with. We do not simply argue with the thought. We look at what the old life appears to offer and what still needs building in the life you have now.

Can we work face-to-face?

Yes. Private coaching is available online or face-to-face within roughly 15 miles of Ascot, covering the surrounding Berkshire and Surrey area. Choose the face-to-face option when booking your Power Hour and we'll agree a suitable local meeting location privately.

Is the Power Hour a sales call?

It is a real conversation about where you are, what you want to change and whether REDEFINE 90 is a sensible fit. If it is not, I'll tell you. There is no obligation to join anything.

Your next step

You already proved you can stop. Now build the life that makes going backwards feel like going backwards.

If alcohol has gone but you know the next version of you has not been built yet, start with a conversation with me.

Book Your Power Hour
Prefer email? karl@thekarlelliott.com
0
Skip to Content
TheKarlElliott.com
Home
Press Pause 90 Private
Press Pause 90 Group
Press Pause 90
Group Sales PDF
What Alcohol Is Costing You
What You Get Back
The Power Hour
Your 30 Days Alcohol-Free Map
Media
Book - I Believe In You
Alcohol-Free Advice
TheKarlElliott.com
Home
Press Pause 90 Private
Press Pause 90 Group
Press Pause 90
Group Sales PDF
What Alcohol Is Costing You
What You Get Back
The Power Hour
Your 30 Days Alcohol-Free Map
Media
Book - I Believe In You
Alcohol-Free Advice
Home
Folder: Press Pause 90 Programs
Back
Press Pause 90 Private
Press Pause 90 Group
Press Pause 90
Group Sales PDF
Folder: Free Resources
Back
What Alcohol Is Costing You
What You Get Back
The Power Hour
Your 30 Days Alcohol-Free Map
Media
Book - I Believe In You
Alcohol-Free Advice

Karl Elliott.

Alcohol-Free Coach & Mentor

Not quite ready to quit drinking just yet? Press Pause. 90 days.

© 2026 Elliott Coaching Limited. All rights reserved.
thekarlelliott.com

Karl Elliott
  • Home
  • Press Pause 90
    • How It Works
    • The Group
    • Private
  • Free Resources
    • What Alcohol Is Costing You
    • What You Get Back
    • The Power Hour
    • Your 30 Days Alcohol-Free Map
  • Alcohol-Free Advice
  • Media
  • The Book
  • See How It Works
Karl Elliott
  • Home
  • Press Pause 90 Programme
    • Press Pause 90
    • Press Pause 90 Group
    • Press Pause 90 Private
  • Free Resources
    • What Alcohol Is Costing You
    • What You Get Back
    • The Power Hour
    • Your 30 Days Alcohol-Free Map
  • Alcohol-Free Advice
  • Media
  • The Book
  • See How Press Pause 90 Works

    Alcohol-free since June 2016.
    No label. No lecture. No forever promise.